Advanced Web Analytics


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Web analytics is the calculation, compilation, inquiry and recording of web information for the purpose of understanding and advancing web usage. However, Web analytics is not just a course for calculating web service but can be used as a tool for trade and market research, and to check and upgrade the effectiveness of a website.

Web analytics functions can also help brands measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how changes traffic to a website happen after the launch of new advertising crusades. Web analytics gives information about the number of callers to a website and the quantity of page views. It helps indicate traffic and popularity directions which are favorable for market research.

Majority of the web analytics processes include four important steps which are:

  • Gathering of information: This step is the gathering of the basic, fundamental information. The purpose of this step is to gather the information.
  • Processing of information: This step often includes numbers and converting them to ratios. The purpose of this step is to take the data convert into metrics.
  • Developing Key Performance indicators: This step centres on using the ratios and including them with trade strategies, known as Key Performance Indicators (KPI).
  • Formulating online strategy: This stage is concerned with the online goals, objectives, and standards for the organization or business. These strategies are usually related to making money, saving money, or increasing marketshare.

Each stage impacts or can impact (i.e., drives) the stage preceding or following it. So, sometimes the data that is available for collection impacts the online strategy. Other times, the online strategy affects the data collected.